“Baby’s Feet”

Client: Chase
Writer: Hy Abady
Art Director: Jean Marcellino
Agency: Wells Rich Greene

The client was offering a special program whereby its clients were invited to skip one credit card payment annually at a time of their choosing (to be paid later on, needless to say). Hy and I wanted to find a good reason why someone might opt to enjoy this feature on a particular month. We found one.

Awards: Art Director’s Award, The One Show.