Client: Chase
Writer: Hy Abady
Art Director: Jean Marcellino
Agency: Wells Rich Greene

When you think of a home equity loan, the next thought is probably of a new kitchen, or redecorating the living room, or enlarging the garage. But Chase wanted to remind their customers that they could define “home improvement” in any way they liked. Chase really didn’t care why someone might want or need such a loan. Hy and I decided to create an ad featuring this adorable remodeling job.