IBM:
“Shrinking Type”

Client: IBM Corporation
Writer: Kevin O’Neill
Art Director: Jean Marcellino
Agency: Lord Geller Federico Einstein

In ancient history (1980), IBM was about to launch an amazing new product. It would be called the “personal computer,” or the “PC.”  The agency’s task was to create a “market preparatory” campaign, that is, a series of ads telling the world that everything was about to change. The “mechanical  brain,” such as the ones at NASA and the Pentagon, would soon land on your very own desktop!

Awards: Art Director’s Award Best Campaign, Clio, Type Directors Club, Stephen Kelly, CA Annual, The One Show and more.