Client: Hennessy Cognac Writer: Rhonda Peck Art Director: Jean Marcellino Agency: Lord, Geller, Federico, Einstein Photographer: Ryszard Horowitz (Continued from "Achilles Heel" ad) As for the art direction, this campaign was rather innovative we all thought. Ryszard takes wonderful portraits. Black and white photography actually printed as 4 color art was a fairly new idea at the time, and we loved the richness it provided. Putting recognizable color only in the product area was also a new idea. Now of course, both techniques have been done to death. Award: Art Directors