Client: IBM Writer: Kevin O'Neill Art Director: Jean Marcellino Agency: Lord, Geller, Federico, Einstein Illustrator: David Heffernan Another one of those "gee-whiz" messages from the distant (25 years ago) past. This ad works even harder at the "fits-on-your-desk" message. At the time, the actual size of the newfangled PC was 19 1/2". By the way, this is not a photograph, but a super-realistic illustration. Awards: AIGA, ANDY, Communication Arts.