Client: Killington
Writer: Barry Hoffman
Art Director: Jean Marcellino
Agency: Lord, Geller, Federico, Einstein
Illustrator: Lonnie Sue Johnson

I thought, as a dedicated indoor girl, I was the last person on earth who should be working on this account. It was highly coveted in the agency by all the many ski buffs. But I convinced myself, if not the client, that it really was OK, because being ski-phobic endowed me with insights into consumer resistance. How's that?