Client: Van Eck/Chubb Funds Writer: Alan Leonard Art Director: Jean Marcellino Agency: Doremus Creating a campaign for these financial products was an unusual and fascinating problem. The funds we were promoting were extremely slow-growing, but over time, they had a wonderful track record. They were perfect for those of us who tell our brokers "I never want to lose a dime." We decided to get right to the point in our ads, and were actually quite surprised to see them bought and produced.